About us

Welcome to Eternal Silver Ltd, part of the Steerwell Group, a major UK distributor of Swiss-made watches and jewellery  for more than 30 years.

Our brand, Eternal Silver London was conceived in London in 2007, following the development of a new and exciting silver precious metal which all of the ESL products are crafted from. It is more lustrous, whiter, durable and more pure than regular silver and when you wear the products they remain more resistant to tarnishing than other silvers.

Today, Eternal Silver London Ltd operates in the UK luxury jewellery and watch market, providing an innovative, distinctive and individual product range. Each and every item we produce uses this new and exciting silver, giving you, our customer, the utmost confidence in the quality of your purchase.

Indeed, our mission is to bring you silver products of the highest quality, to provide pieces of jewellery and watches that will last longer and remain precious to those who buy them or receive them as gifts.